A Simple Hack to Help You Communicate More Effectively…
Using a structured approach when communicating can help you prioritise what you need to convey.
Next time you have a project that needs clarity in message to multiple stakeholders, try this approach and see if the results are different to your normal ways of working…
It’s the “What, So What, Now What” framework.
Much like the Swiss Army knife, known for its versatility and reliability, this structure is flexible and can be used in many different communication situations.
The structure is comprised of three simple questions:
1) What: Describe and define the facts, situation, product, position, etc.
2) So What: Discuss the implications or importance for the audience. In other words, the relevance to them.
3) Now What: Outline the call-to-action or next steps such as taking questions or setting up a next meeting.
Let me know if you found it a useful hack, good luck.






