inspired-blog

When was the last time you were really inspired?

We can find inspiration anywhere, sometimes when we are least expecting it, often from a surprising source or from an individual who when they speak everything makes complete sense.

My recent moment of such inspiration came from listening to a ‘Fireside’ chat on Linkedin between between Simon Chan who is the communitech VP of talent, Academy & future of work and Patty McCord, Former Chief Talent Officer at Netflix.

The thing that struck me throughout the 30 minute chat was the clarity of thought, simplicity of vision and utter common sense to the approach deployed when compiling the now famous Netflix ‘Culture Deck’ which by the way took 10 yes 10 years to complete all 127 pages to which more than 100 team members contributed to and has now been viewed more than 20 million times over the years.

You would think a document making such an impression would be like an ‘Apple’ keynote but no, it is a simple powerpoint which is where the magic lies, the words and purpose jump of every page and the values are all interconnecting but they really did live by every word which is why it is so refreshing not just to flick through and think how cool it would be to deploy this in my business but to listen to Patty talk about the journey from creation to building this manifesto which became the heartbeat of the business.

Patty was asked “what was the hardest sell to employees from the deck,” she replied “Adequate performance gets a generous severance package.” It’s a pretty blunt statement of our hunger for excellence she said, The best thing you can do for employees is hire only ‘A’ game players to work alongside them, excellent colleagues trump everything else she said.

She went onto quote some guiding principles which shaped their approach to talent using the five following tenets..

1) Hire, Reward and tolerate only fully formed adults.

2) Tell the truth about performance.

3) The companies expense policy is five words long “Act in Netflix’s best interests”

4) Managers own the job of creating great teams.

5) Leaders own the job of creating the company culture.

They instituted 360-degree reviews which were intentionally kept simple, people were asked to identify things that colleagues should stop, start, or continue.

Great teams accomplish great work, and recruiting the right team was the top priority so the jobs of management isn’t to control people, it’s to build great teams.

She also believes that people want to do work that means something and everyone in your company should understand the business no matter what role they have.

It was also vital that the company needs to live out its values and that every company should be excited for change, never more so than now when businesses are pivoting for survival as their models adapt.

Candidly she shared that “all start up ideas are stupid,” if they were easy then they would have been done already!

Key take out’s and there were so many to remember.. “Your company does not have to be like the other ones,” really important in today’s climate was “How do you celebrate remotely when you achieve a milestone?” “ What is the heartbeat of communication that matters most to your team now?” “ You don’t always need to be creating something new to be innovative” and a favourite of mine “Stop doing stupid stuff that doesn’t matter”

Patty believes that there is no such thing as best practice any longer thanks to Covid and only defining new practice matters.

Now i am sure that this may not fly with everyone but i found her approach just the tonic i needed to evaluate my purpose and ways of working which aligned to my values and i am now clearer on my vision as a result.

Patty has a book out which unsurprisingly is quite the thing right now and selling really well, it’s called ‘Powerful’ and i may just treat myself as while i have never been a business book kind of operator i found her insight and experience an inspiration.

listener-blog

How being a great listener can improve your leadership

Building strong relationships — at work and beyond — largely comes down to how we listen. And while not all of us are naturally gifted listeners, we can improve with practice, we can pay active, silent attention to what others are saying. Next, we can repeat what we’ve heard in our own words, making sure we understand what’s been said (even if we don’t agree). And finally, we can ask open-ended questions that demonstrate that we are processing what we’ve heard.

Listening may not be the most exciting part of conversation, but it’s essential if you want to have a meaningful exchange with another person.

Think about a time you felt misunderstood by somebody. Did you defend yourself? Correct them? Or simply disengage? Regardless of your response, you likely didn’t feel comfortable with them.

When you listen in a way that makes the other person feel heard, they are more likely to share information with you. And when you are actively listening, you are also more likely to take it in.

Remember: You can’t listen very well if you’re talking. In fact, if you rearrange the letters of the word “listen,” it spells “silent”

Think about a creative brief you may have given or a pitch that has been delivered and what your response was if you disliked it.

When you last engaged with your team for feedback did you interrupt or hear them out?

Regardless of how much we think we know about the subject matter it is invaluable to listen to our teams and the talent around us for continuous improvement be that personally or professionally

So much feedback and chatter happens on Social media now that face to face is a forgotten skill set, even more so during the pandemic when you may have to resort to days on Zoom or Teams where the skills around interrupting will be put to the test but persevere as you will become a better leader for it.

When a new appointment joins the leadership team of fashion house ‘CHANEL’ they are not allowed to speak in any of the executive meetings for the first 90 days, they are there to learn first and contribute thereafter.

Always seek to understand before engaging.

Try mixing it up a little when you next have the opportunity with your team or family and see how it works out for you.

tiktok-blog

How is your TikTok game?

The hype that is bubbling up around younger consumers and digital marketers is justified. According to TikTok for Business, the company’s marketing arm, some 17 million UK consumers now spend 66 minutes a day on the app, with the average user opening TikTok 13 times every 24 hours.

A new, global, independent social media platform is rising.

A disruptor to those that once disrupted.

Google and Facebook should be worried. Both platforms currently reach significantly larger audiences than their new nemesis. But with Ofcom estimating that Google averages 43 minutes of user time per day (across all its platforms) and Facebook averaging just 36 minutes, TikTok’s hour-plus claim should set off the digital alarm bells.

As brands prosper and grow, they also get big and lazy. And beneath them a new generation of upstart challengers learn from their mistakes and successes and take aim at a new generation of consumers and their thirst for ‘the next big thing’.

The most potent thing about this new platform is the ease with which it will carry messaging.

So the only question in town to ask is “How is your TikTok game?”

I have been flying the flag for this platform now for the best part of 3 years when I first realised how it first captured the imagination of my kids but then I started to see Gen Z & Millenials get involved and then the big brands and up to now where we have anyone or any brand who is in touch with their audience representing in some way on the platform.

Whatever the platform, you need to be with your consumer when they are not with you so staying relevant with content is uber important.

TikTok gives brands the opportunity to have fun and show their personality in a way the others such as Insta or Facebook don’t so it still surprises me that so few hospitality brands are actually on the platform with their teams having fun.