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Cognitive Biases

This ultimate cheat sheet shows 16 cognitive biases.

Here’s the advantage you get by knowing them:

1) Anchoring Bias: Make more rational buying decisions.

2) Authority Bias: Question authority; think for yourself.

3) Availability Heuristic: Base decisions on facts.

4) Bandwagon Effect: Choose by values, not popularity.

5) Confirmation Bias: Consider all views; judge fairly.

6) Dunning-Kruger Effect: Enhance self-awareness.

7) Endowment Effect: Know the true value of things.

8) False Consensus Effect: Communicate better.

9) Halo Effect: Evaluate people and things objectively.

10) Illusory Correlation: Use evidence, not superstition.

11) Negativity Bias: Focus on growth, not setbacks.

12) Outcome Bias: Make process-driven decisions.

13) Recency Effect: Use all info, not just the latest.

14) Self-Serving Bias: Enhance accountability & growth.

15) Spotlight Effect: Reduce anxiety; build confidence.

16) Sunk Cost Fallacy: Focus on the future, not past.

Understanding these biases will help you become the master of your destiny.

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