Co-ordinated with the founder to establish key network opportunities and flagship targets.

Leveraged our network of the UK wholesale market to expedite the listing across all main supply chain targets including Enotria, MCW/Bibendum, LWC and Venus.

Created a suite of POS and activations that would resonate with the on-premise operators.

Developed a ‘Perfect Serve’ strategy that delivered an ‘Oven Ready’ serve for each of the flavour variants within the portfolio, so we had a solution for everyone.

Actively leveraged our key contacts within the UK C-Suite network to gain credible listings across Bars, Pubs, Hotels, Restaurants, Casual Diners, and Experiential venues.

Delivered masterclass sessions to operator’s drinks teams to educate and inform on the non-alcoholic category.

Developed engagement with the on-premise trade press and key influential figures so we became a go-to for the category for news and trends.

Secured national listings with some of the most credible operators and national groups in the UK & US market.

Co-ordinated full tender agreements with operators.

Presented and exhibited at the Casual Dining & the NUS shows.

Advised the business with respect to the on-premise marketing strategy including pitch deck creation and PR.

Agreed and facilitated all on-premise and RTM commercial terms.

Coached and guided an internal sales team.

Advised the US sales team on strategy and also physically out in the on-premise in the US by coaching on delivery pitches and operator liaison.

Responsible for total on-premise sales and P&L across the UK. 

Supported the brand competition entries to win numerous gold, silver, and bronze awards at the IWSC and the gold award for innovation at the Casual Dining Show.

Supported the brand to become the number 1 independent non-alcoholic brand in the market.